Articulating a distinctive brand story
A distinct positioning for …Merz story
Creating cultural alignment through conversation
Keeping Values & Ethics …Avery Dennison story
Winning the war for talent
Winning the war for talentDisney ABC Story
Motivating through an employer brandDineEquity story
Companies are being challenged on a daily basis with disruptive business models, game changing technologies, fierce competition and a war for talent.
A winning product or service is no longer enough. Success today requires building a strong foundation to: create a purposeful culture, attract and retain the brightest talent, and develop and consistently deliver a truly differentiated brand. Read more
Albany Molecular Research Inc. (AMRI) has asked Baker to develop their employer brand and articulate their cultural strengths to support its expanding business.
The essence of employee engagement is where both parties know the rules and you are dancing to the same tune — your brand purpose and values. One party leads and the other follows, yet both are free to interpret and express themselves in synch with the rhythms of the music and the beat of the brand.
Fact: companies have personality, norms, habits and desired behavior. You know it the minute you walk in the door. Smart companies turn this into a priceless asset — something that draws talent and customers.