Articulating a distinctive brand story
A distinct positioning for …Merz story
Creating cultural alignment through conversation
Keeping Values & Ethics …Avery Dennison story
Winning the war for talent
Winning the war for talentDisney ABC Story
Motivating through an employer brandDineEquity story
Companies are being challenged on a daily basis with disruptive business models, game changing technologies, fierce competition and a war for talent.
A winning product or service is no longer enough. Success today requires building a strong foundation to: create a purposeful culture, attract and retain the brightest talent, and develop and consistently deliver a truly differentiated brand. Read more
Fact: companies have personality, norms, habits and desired behavior. You know it the minute you walk in the door. Smart companies turn this into a priceless asset — something that draws talent and customers.
Take your employee messaging from Jurassic to fantastic! The use of motion/video will capture the attention of a jaded audience habituated to ignoring static messaging.
American Homes 4 Rent (NYSE: AMH) has engaged Baker for a brand development program.