Unifying culture after a series of acquisitions
A company in transition AMR …AMRI story
Creating cultural alignment through conversation
Keeping Values & Ethics …Avery Dennison story
Companies are being challenged on a daily basis with disruptive business models, game changing technologies, fierce competition and a war for talent.
A winning product or service is no longer enough. Success today requires building a strong foundation to: create a purposeful culture, attract and retain the brightest talent, and develop and consistently deliver a truly differentiated brand. Read more
As the demand for high-quality talent intensifies, organizations must be able communicate to current and potential employees how they stand out from the competition in a compelling, succinct, and consistent way.
In this Q&A, Gary Baker and Jill Stephens discuss how workshops with employees inform the brand strategy, employee value proposition, and more.
Creating and sustaining market advantage requires constant monitoring, awareness and anticipation of the companies in your competitive set. At Baker, we use these studies to inform our thinking and ensure the ultimate end product is unique and engaging.