• Unifying culture after a series of acquisitions

    A company in transition AMR …

    AMRI story
  • Creating cultural alignment through conversation

    Keeping Values & Ethics …

    Avery Dennison story
  • Articulating a distinctive brand story

    A distinct positioning for …

    Merz story
  • Winning the war for talent

    Winning the war for talent

    Disney ABC Story
  • Motivating through an employer brand

    DineEquity story
Who We Are

An employer and corporate brand agency

Companies are being challenged on a daily basis with disruptive business models, game changing technologies, fierce competition and a war for talent.

A winning product or service is no longer enough. Success today requires building a strong foundation to: create a purposeful culture, attract and retain the brightest talent, and develop and consistently deliver a truly differentiated brand. Read more


If you’re not a household name, how do you compete for top talent?

As the demand for high-quality talent intensifies, organizations must be able communicate to current and potential employees how they stand out from the competition in a compelling, succinct, and consistent way.

The magic of employee workshops

In this Q&A, Gary Baker and Jill Stephens discuss how workshops with employees inform the brand strategy, employee value proposition, and more.

Know the competition

Creating and sustaining market advantage requires constant monitoring, awareness and anticipation of the companies in your competitive set. At Baker, we use these studies to inform our thinking and ensure the ultimate end product is unique and engaging.