Articulating a distinctive brand story
A distinct positioning for …Merz story
Creating cultural alignment through conversation
Keeping Values & Ethics …Avery Dennison story
Winning the war for talent
Winning the war for talentDisney ABC Story
Motivating through an employer brandDineEquity story
Companies are being challenged on a daily basis with disruptive business models, game changing technologies, fierce competition and a war for talent.
A winning product or service is no longer enough. Success today requires building a strong foundation to: create a purposeful culture, attract and retain the brightest talent, and develop and consistently deliver a truly differentiated brand. Read more
The barrier to execution has little to do with lack of awareness or good intentions.
To be a market leader, you need a shared purpose.
So you don't understand your employees? They don't understand themselves either.