Articulating a distinctive brand story
A distinct positioning for …Merz story
Creating cultural alignment through conversation
Keeping Values & Ethics …Avery Dennison story
Winning the war for talent
Winning the war for talentDisney ABC Story
Motivating through an employer brandDineEquity story
Companies are being challenged on a daily basis with disruptive business models, game changing technologies, fierce competition and a war for talent.
A winning product or service is no longer enough. Success today requires building a strong foundation to: create a purposeful culture, attract and retain the brightest talent, and develop and consistently deliver a truly differentiated brand. Read more
Why do our ears perk up and our bodies come alive when hearing a story?
In this Q&A we demystify brand positioning, explain how to uncover a strong positioning, talk about the benefits and more.
An authentic and unique brand story creates emotional connections that inspire love and loyalty.