Creating cultural alignment through conversation
Keeping Values & Ethics …Avery Dennison story
Articulating a distinctive brand story
A distinct positioning for …Merz story
Winning the war for talent
Winning the war for talentDisney ABC Story
Motivating through an employer brandDineEquity story
Companies are being challenged on a daily basis with disruptive business models, game changing technologies, fierce competition and a war for talent.
A winning product or service is no longer enough. Success today requires building a strong foundation to: create a purposeful culture, attract and retain the brightest talent, and develop and consistently deliver a truly differentiated brand. Read more
In this Q&A, Gary Baker and Jill Stephens discuss how workshops with employees inform the brand strategy, employee value proposition, and more.
Jill will speak at the ‘Running a Design Business’ symposium on Friday, October 13th. She will discuss ‘Optimizing firm capacity for opportunity’.
Creating and sustaining market advantage requires constant monitoring, awareness and anticipation of the companies in your competitive set. At Baker, we use these studies to inform our thinking and ensure the ultimate end product is unique and engaging.