Performance from Purpose
I wrote our manifesto in 2012. As I read it today it seems more relevant than ever, especially within the context of the past eighteen months. Only the example companies have been updated. See if you agree.
Culture and Alignment
5 steps to creating and living a true values-based organization
Core values are a powerful set of core beliefs that shape your culture, attract the right talent and customers—and let the world know the true character of your organization.
How trust in organizations impacts the bottom line
Our CEO and President, Gary Baker, sat down with communications and engagement strategist, Jackie Bartoletti, to dig into simple ways companies can create trust, and pitfalls to avoid.
5 top qualities of highly effective employer brands
Many companies find it challenging to develop an authentic employer brand. Those who do it right tend to possess these five noteworthy qualities that set them apart.
The magic of employee workshops
In this Q&A, Gary Baker and Jill Stephens discuss how workshops with employees inform the brand strategy, employee value proposition, and more.
What’s so funny?
To boost employee engagement, leverage entertainment and humor in your corporate communications.
The truth about corporate values
In this Q&A with Gary Baker we discuss how a company can uncover its shared beliefs and most effectively bring them to life.
AMRI engages Baker for culture and employer branding programs
Albany Molecular Research Inc. (AMRI) has asked Baker to develop their employer brand and articulate their cultural strengths to support its expanding business.
American Homes 4 Rent engages Baker for culture and branding program
American Homes 4 Rent (NYSE: AMH) has engaged Baker for a brand development program.
Once upon a time: The power of story
An authentic and unique brand story creates emotional connections that inspire love and loyalty.