I wrote our manifesto in 2012. As I read it today it seems more relevant than ever, especially within the context of the past eighteen months. Only the example companies have been updated. See if you agree.
Core values are a powerful set of core beliefs that shape your culture, attract the right talent and customers—and let the world know the true character of your organization.
Our CEO and President, Gary Baker, sat down with communications and engagement strategist, Jackie Bartoletti, to dig into simple ways companies can create trust, and pitfalls to avoid.
Many companies find it challenging to develop an authentic employer brand. Those who do it right tend to possess these five noteworthy qualities that set them apart.
In this Q&A, Gary Baker and Jill Stephens discuss how workshops with employees inform the brand strategy, employee value proposition, and more.
To boost employee engagement, leverage entertainment and humor in your corporate communications.
In this Q&A with Gary Baker we discuss how a company can uncover its shared beliefs and most effectively bring them to life.
Albany Molecular Research Inc. (AMRI) has asked Baker to develop their employer brand and articulate their cultural strengths to support its expanding business.
American Homes 4 Rent (NYSE: AMH) has engaged Baker for a brand development program.
An authentic and unique brand story creates emotional connections that inspire love and loyalty.