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Ideas to build and bond your brand, culture and people

Culture and Alignment
5 steps to creating and living a true values-based organization

5 steps to creating and living a true values-based organization

Core values are a powerful set of core beliefs that shape your culture, attract the right talent and customers—and let the world know the true character of your organization.

Posted in Corporate Branding, Culture and Alignment, Values and Purpose
How trust in organizations impacts the bottom line

How trust in organizations impacts the bottom line

Our CEO and President, Gary Baker, sat down with communications and engagement strategist, Jackie Bartoletti, to dig into simple ways companies can create trust, and pitfalls to avoid.

Posted in Corporate Leadership, Culture and Alignment, Internal Engagement1 Comment on How trust in organizations impacts the bottom line
5 top qualities of highly effective employer brands

5 top qualities of highly effective employer brands

Many companies find it challenging to develop an authentic employer brand. Those who do it right tend to possess these five noteworthy qualities that set them apart.

Posted in Corporate Marketing, Culture and Alignment, Employer Branding
The magic of employee workshops

The magic of employee workshops

In this Q&A, Gary Baker and Jill Stephens discuss how workshops with employees inform the brand strategy, employee value proposition, and more.

Posted in Corporate Marketing, Culture and Alignment, Employer Branding
What’s so funny?

What’s so funny?

To boost employee engagement, leverage entertainment and humor in your corporate communications.

Posted in Culture and Alignment, Employer Branding, Internal Engagement
The truth about corporate values

The truth about corporate values

In this Q&A with Gary Baker we discuss how a company can uncover its shared beliefs and most effectively bring them to life.

Posted in Corporate Branding, Corporate Marketing, Culture and Alignment, Values and Purpose
AMRI engages Baker for culture and employer branding programs

AMRI engages Baker for culture and employer branding programs

Albany Molecular Research Inc. (AMRI) has asked Baker to develop their employer brand and articulate their cultural strengths to support its expanding business.

Posted in Announcements, Culture and Alignment, Employer Branding
American Homes 4 Rent engages Baker for culture and branding program

American Homes 4 Rent engages Baker for culture and branding program

American Homes 4 Rent (NYSE: AMH) has engaged Baker for a brand development program.

Posted in Announcements, Corporate Branding, Culture and Alignment
Once upon a time: The power of story

Once upon a time: The power of story

An authentic and unique brand story creates emotional connections that inspire love and loyalty.

Posted in Corporate Branding, Corporate Marketing, Culture and Alignment, Employer Branding, Internal Engagement
Hiring for cultural fit

Hiring for cultural fit

Matching your culture with prospective employees is a business imperative for winning companies.

Posted in Corporate Branding, Corporate Marketing, Culture and Alignment, Talent Acquisition
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