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Key Takeaways

A higher purpose is the single most distinguishing reason for the existence of an organization and the impact it seeks to make in the world.

Once unearthed, a higher purpose should illuminate everything in its path. It should be an inspirational driver that defines and drives all organizational activities — innovation, creativity, policy, structure, culture, communication, processes, as well as performance, growth and change.

Many leaders are missing out on the full potential of a higher purpose within their company.

Increased employee engagement, customer loyalty, and profits are just a few of the benefits that can lie ahead for leaders and companies willing to journey toward a higher purpose.