About

A savvy, seasoned team that speaks to both brand and capital markets

Baker combines business acumen, brand strategy, strategic communications, media relations, talent performance, and culture alignment. For over forty years, we’ve helped companies, from high-growth disruptors to Fortune 500 leaders, clarify their story, manage transformation, and unlock long-term value.

Our Purpose and Mission

Our purpose is to create — to inspire people to engage, to feel, to act.
Our mission is to help transform our client’s business — to achieve their potential and aspirations. Through building and integrating brand fundamentals, core beliefs, and sustainability strategies we identify your unique attributes for true differentiation and attraction.

We add value in the PE lifecycle

Pre-acquisition

Quick-read brand/talent/culture due diligence to identify hidden risks.

Value creation phase

Rapid alignment of strategy —> brand —> story —> culture —> EVP —> customer.

Add-on/integration

Unifying cultures, stories, and value propositions.

Exit preparation

Eliminating perception inconsistencies that reduce buyer confidence.

Baker team network

Gary Baker

Gary Baker

Founder and CEO
Roxanne “Rocket” White

Roxanne “Rocket” White

ESG/Corporate Reporting
Jill Stephens

Jill Stephens

Brand and Communications Strategist
Lisa Caiozzo

Lisa Caiozzo

Account Director and Producer
Yee-Ping Cho

Yee-Ping Cho

Design Director
Wendy Shepherd

Wendy Shepherd

Accountant
Alexa Chigounis

Alexa Chigounis

Brand Strategist and Copywriter
Gail Brackett

Gail Brackett

Brand Strategist
Stephanie Worrell

Stephanie Worrell

AI and Communications Strategist

    Let’s talk about ways to reduce friction and enhance performance and valuation.

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    The Portfolio Company Playbook
    An essential guide to accelerate value-creation, alignment, and execution.

    The benefits:

    • Establish a shared operating model across operating companies.
    • Reduce time to impact post-acquisition.
    • Create consistency without crushing autonomy.
    • Propel EBITDA growth, talent performance, and exit readiness.

    Up your game here!