A fire in our belly

We were born with a passion for designing and writing corporate annual reports. We didn’t realize it then, but we were creating corporate brands. With our success, we were asked to produce EHS reports, fact books, CSRs, investor presentations, corporate websites, and videos. Now that fire has been reignited with sustainability, ESG, and impact reports.

Creating relevant and emotive experiences

Along the way we formalized our corporate brand process bonding core beliefs and brand attributes. We express the brand with meaning, emotion, and uniqueness, establishing true differentiation and attraction. Businesses need an energized workforce and an aligned culture to deliver the optimal brand experience. We bring your purpose, vision, and relevance to life for your employees, investors, and all stakeholders.

Making a positive impact

Today, sustainability strategy, business strategy, and brand are interconnected. At Baker, through our integrated approach, we help you maximize your ROI, achieve your outcomes, and make a positive impact where all people and the planet benefit.

Our Purpose and Mission

Our purpose is to create — to inspire people to engage, to feel, to act.

Our mission is to help transform our client’s business — to achieve their potential and aspirations. Through building and integrating brand fundamentals, core beliefs, and sustainability strategies we identify your unique attributes for true differentiation and attraction.

Our Values

The principles we live by and deliver on

Being Your Best

Thinking, doing beyond the expected
Pursuit and pride in excellence in all we do
Be the experts

Of Service

The desire and willingness to help
Partnership mindset
For our clients, partners and ourselves


We are problem solvers
Be proactive, take initiative
Be curious, open, eager to learn


Being positive
Making others feel good
Finding purpose and pleasure in work and life

The Golden Rule

Treat everyone with dignity and respect
Live with integrity
Do right by others

Awards — A few of dozens

AIGA, the professional association for designAIGA, the professional association for design
Corporate Executive BoardCorporate Executive Board
National Investor Relations InstituteNational Investor Relations Institute
Public Relations Society of AmericaPublic Relations Society of America
Society for Human Resource ManagementSociety for Human Resource Management