Roxanne “Rocket” White

Vice President ESG/Corporate Reporting

Rocket White is an accomplished professional with over three decades of experience at Baker Brand Communications. With a knack for strategy and a passion for corporate brand and communications, she’s been instrumental in shaping our firm’s success. Her invaluable contributions to crafting captivating corporate reports, inventive messaging platforms, and distinctive corporate brand initiatives continually inspire Baker team members to strive for excellence. Together, they consistently deliver exemplary projects to a prestigious array of clients —Qualcomm, Hilton, Amgen, Fluor, and Sempra Energy to name a few.

Driven by a relentless thirst for knowledge and a commitment to professional growth, in recent years, Rocket has redirected her focus towards sustainability and ESG reporting. Today she uses her expertise to help clients integrate sustainability into their communication strategies. With a keen understanding of sustainability principles, frameworks, emerging trends and current ESG issues, she ensures that the sustainability projects and narratives we develop both align with a client’s corporate brand, purpose, and values and also showcase how sustainability is aptly incorporated into their business model and operations, advancing their broader long-term goals and objectives.

As a strategic thinker and strong communicator, Rocket champions sustainability projects as the ultimate client advocate in our studio, ensuring their prioritization and success at every turn. She actively participates with team members, delving into a company’s background information at the project’s outset, and furthering the refinement of creative briefs, creative concepts, subject matter expert interviews, and content development. She joins all client presentations and works hand in hand with our Principal, the account director, and content creator to make sure our sustainability projects stay on course and effectively meet each client’s distinct wants and needs.

Rocket firmly believes that every business has a responsibility to contribute to a better world. Fueled by this conviction, she is unwaveringly committed to empowering our clients to embrace and communicate their pivotal role as catalysts for positive change, thereby fostering a collective pursuit of a greater good for all.