And yes, such companies
outperform their peers.
Companies that thrive
They are purpose-driven and values-based organizations. With courageous leaders who care about their people and create an energized culture.
They are always seeking a better way — to serve their customers and create value in every domain.
And it’s in their heart and soul to make a positive impact, where all people and the planet benefit.
This is what we help create.
I wrote our manifesto in 2012. As I read it today it seems more relevant than ever, especially within the context of the past eighteen months. Only the example companies have been updated. See if you agree.
Core values are a powerful set of core beliefs that shape your culture, attract the right talent and customers—and let the world know the true character of your organization.
A powerful tagline can connect employees with your brand’s promise and purpose.
“My experience working with Baker is actually tremendous. They take complex ideas and make them engaging.”
“You captured the essence of who we were and what our mission was. I believe this added significant value to our deal as J&J embraced our potential.”
“I think you guys are alchemists at what you do. It’s magic.”
“If I were you, I would be very proud. Tonight, you’ve changed Booz Allen forever.”
“Baker is my secret weapon.”