Who We Are

An employer and corporate brand agency

Companies are being challenged on a daily basis with disruptive business models, game changing technologies, fierce competition and a war for talent.

A winning product or service is no longer enough. Success today requires building a strong foundation to: create a purposeful culture, attract and retain the brightest talent, and develop and consistently deliver a truly differentiated brand. Read more


5 steps to creating and living a true values-based organization

Core values are a powerful set of core beliefs that shape your culture, attract the right talent and customers—and let the world know the true character of your organization.

How trust in organizations impacts the bottom line

Our CEO and President, Gary Baker, sat down with communications and engagement strategist, Jackie Bartoletti, to dig into simple ways companies can create trust, and pitfalls to avoid.

5 top qualities of highly effective employer brands

Many companies find it challenging to develop an authentic employer brand. Those who do it right tend to possess these five noteworthy qualities that set them apart.