Baker, a corporate brand and communications agency

We will help you

Corporate brand

Breakthrough the noise in the marketplace.

Create deeper, emotive connections to all stakeholders.

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Sustainability and ESG

Tell your story of purpose, performance, and impact.

Assess, benchmark, strategize, measure, and disclose.

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Talent and culture

Engage your people and align your culture.

Attract and retain the best and brightest.

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Their Words, Our Work

Corporate Brand

You captured the essence of who we were and what our mission was. I believe this added significant value to our deal as J&J embraced our potential.

Anthony Manning

Chief Scientific Officer

Momenta Pharmaceuticals

Driven by impossible

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Sustainability and ESG

The Baker team provided valuable insights and recommendations on how we should tell our story — tying who we are to what we do and why we do it from an ESG perspective that all our stakeholders can appreciate.

Angie McCabe

Vice President, Investor Relations

Premier, Inc.

Taking the leap forward

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Talent and Culture

They’ve been able to take exceedingly complex ideas and drill them down in a way that is so conversational, so engaging… and, it’s just work we couldn’t do internally.

Vikas Arora

Vice President, Assistant General Counsel & Assistant Secretary

Avery Dennison

Values and Ethics Shaping a high-performance culture

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Talent and Culture

Baker is my secret weapon.

Heather Rim 

Chief Marketing and Communications Officer

Aecom

Grabbing employees’ attention to tackle cybersecurity

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Corporate Brand

Baker was an incredible partner to us during this pivotal moment. You made our complex story easy for people to understand. It helped make our public offering a big success.

Anne Hallock 

SVP Global Marketing

The Trade Desk

Entering a new chapter with a strong spirit of alignment and enthusiasm

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Sustainabililty and ESG

Thank you for bringing life, creativity and inspiration to Azek’s 2022 ESG report, and for ‘your flexibility and responsiveness’. We are proud of how everything came together.

Amanda Cimaglia

Vice President, ESG and Corporate Affairs

The AZEK Company

Designing a ‘Full-Circle’ report

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Corporate Brand

If I were you, I would be very proud. Tonight, you’ve changed Booz Allen forever.

Shannon Fitzgerald 

Partner and SVP

Booz Allen Hamilton

Reawakening a global leader’s purpose and values

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Talent and Culture

Because of our relationship and trust in Baker, we were able to create ‘magic’. We challenged them to think differently, and they came back with a whole new level of communication we never had before.

Julia Stewart

Former Chairwoman and CEO

DineEquity

Motivating through an employer brand

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We get results

Allergan Amplifying a company’s strategy, attributes, and uniqueness is the job of a corporate brand. Our work for Allergan supported their trajectory by providing brand equity, elasticity, authenticity, and relevance for over seven years until they were acquired.

$3.2 —> $70 billion

Momenta Pharmaceuticals We rebranded and launched Momenta in January of 2020. Johnson & Johnson (J&J), who had been following their development, saw their potential and made them an offer they couldn’t refuse — a 542% gain.

$1.2 —> $6.5 billion

Booz Allen Hamilton Prior to our rebranding, Booz Allen was suffering from employee retention issues and lack luster performance. We captured the heart and soul of the company, with renewed Purpose and Values, inspiring and aligning their people to a deeply authentic North Star.

$32 —> $113 per share

Avery Dennison Most profitable public company, 3-year average ROE*. Avery Dennison is intentional about their brand, culture, people, and communications. They make the investment and see the return.
* Source: Bloomberg News LABJ Stock Index Companies ranked by a 3-year average return

36% ROE

Avery Dennison We create Values and Ethics Toolkits. 89.4% of the respondents surveyed felt that participating in the meeting increased their understanding that safety of employees is a top concern.

89.4% increased understanding

A+

We’ve won dozens and dozens of awards — a qualitative result, often recognizing the caliber and quality of our collaborative work. It’s an important recognition for our clients, demonstrating they are making good decisions and doing great work for their company.

Rockstar!

When a client says “You made me a rockstar”, that’s as good as it gets. When they get high praise from their peers and the C-Suite, we are thrilled — and it’s a good reflection of our commitment, integrity, and partnership.

Cephalon We rebranded Cephalon at a turning point in their phenomenal growth. For seven years, the refreshed brand captured their potential and propelled their aspirations until they were acquired by Teva.

$1.0 —> $6.8 billion

The Trade Desk Rebranding the pioneer in ad tech for their IPO and future. We made a complex technology story easy to understand. Investors got the message. They’ve continued their explosive growth as the industry leader.

+67% opening day gain