Core values are a powerful set of core beliefs that shape your culture, attract the right talent and customers—and let the world know the true character of your organization.
Most of your employees have similar desires — flexibility, growth opportunity, fair compensation and a purpose beyond profit. These are the needs of the 21st Century worker. Though millennials paved the way, yesterday’s status quo no longer attracts the best and brightest from any generation.
As the demand for high-quality talent intensifies, organizations must be able to communicate to current and potential employees how they stand out from the competition in a compelling, succinct, and consistent way.
In this Q&A with Gary Baker we discuss how a company can uncover its shared beliefs and most effectively bring them to life.
In this Q&A we demystify brand positioning, explain how to uncover a strong positioning, talk about the benefits and more.
To be a market leader, you need a shared purpose.
Passion and purpose for one’s work is something we find incredibly inspiring here at Baker. Here’s the story of an individual whose passion and purpose are reflected in every aspect of his work.
Purpose has the power to fuel organizational performance. It’s the answer to the questions: “Why do we exist?” and “What is the difference we are trying to make in the world?”
Let’s dive beyond ping-pong tables, team huddles and on-site massages to a deeper conversation about employee engagement—namely, its biological underpinnings.
The path to lasting business growth isn’t paved with quick fixes, but many businesses fall prey to the deceptive ease of the more immediate path. Others have put purpose at the core of their brands.