5 steps to creating and living a true values-based organization
Core values are a powerful set of core beliefs that shape your culture, attract the right talent and customers—and let the world know the true character of your organization.
Values and Purpose
The 21st-century worker
Most of your employees have similar desires — flexibility, growth opportunity, fair compensation and a purpose beyond profit. These are the needs of the 21st Century worker. Though millennials paved the way, yesterday’s status quo no longer attracts the best and brightest from any generation.
How to attract and retain top talent if you’re not a household name
As the demand for high-quality talent intensifies, organizations must be able to communicate to current and potential employees how they stand out from the competition in a compelling, succinct, and consistent way.
The truth about corporate values
In this Q&A with Gary Baker we discuss how a company can uncover its shared beliefs and most effectively bring them to life.
Demystifying brand positioning
In this Q&A we demystify brand positioning, explain how to uncover a strong positioning, talk about the benefits and more.
The case for shared purpose
To be a market leader, you need a shared purpose.
Purpose & passion
Passion and purpose for one’s work is something we find incredibly inspiring here at Baker. Here’s the story of an individual whose passion and purpose are reflected in every aspect of his work.
Is your brand missing this key driver?
Purpose has the power to fuel organizational performance. It’s the answer to the questions: “Why do we exist?” and “What is the difference we are trying to make in the world?”
The neuroscience behind employee engagement
Let’s dive beyond ping-pong tables, team huddles and on-site massages to a deeper conversation about employee engagement—namely, its biological underpinnings.