I wrote our manifesto in 2012. As I read it today it seems more relevant than ever, especially within the context of the past eighteen months. Only the example companies have been updated. See if you agree.
Core values are a powerful set of core beliefs that shape your culture, attract the right talent and customers—and let the world know the true character of your organization.
As the demand for high-quality talent intensifies, organizations must be able to communicate to current and potential employees how they stand out from the competition in a compelling, succinct, and consistent way.
Creating and sustaining market advantage requires constant monitoring, awareness and anticipation of the companies in your competitive set. At Baker, we use these studies to inform our thinking and ensure the ultimate end product is unique and engaging.
In this Q&A with Gary Baker we discuss how a company can uncover its shared beliefs and most effectively bring them to life.
American Homes 4 Rent (NYSE: AMH) has engaged Baker for a brand development program.
In this Q&A we demystify brand positioning, explain how to uncover a strong positioning, talk about the benefits and more.
An authentic and unique brand story creates emotional connections that inspire love and loyalty.
In today’s content-centric world, every company is in the business of communications — but not all communications are created equal.
Matching your culture with prospective employees is a business imperative for winning companies.