How trust in organizations impacts the bottom line
Our CEO and President, Gary Baker, sat down with communications and engagement strategist, Jackie Bartoletti, to dig into simple ways companies can create trust, and pitfalls to avoid.
Internal Engagement
CSR — An untapped resource to recruit and engage
Given today’s increasingly competitive talent market and associated labor shortages, you can and should also evolve your CSR efforts to strike a chord with current and potential employees.
What’s your rallying cry?
A powerful tagline can connect employees with your brand’s promise and purpose.
What’s so funny?
To boost employee engagement, leverage entertainment and humor in your corporate communications.
What partner dancing can teach us about employee engagement
The essence of employee engagement is where both parties know the rules and you are dancing to the same tune — your brand purpose and values. One party leads and the other follows, yet both are free to interpret and express themselves in synch with the rhythms of the music and the beat of the brand.
How stories work: The brain and corporate storytelling
Why do our ears perk up and our bodies come alive when hearing a story?
Once upon a time: The power of story
An authentic and unique brand story creates emotional connections that inspire love and loyalty.
How to encourage action among your employees
The barrier to execution has little to do with lack of awareness or good intentions.
The case for shared purpose
To be a market leader, you need a shared purpose.
The interplay between the unconscious and conscious brain systems
So you don’t understand your employees? They don’t understand themselves either.