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Key Takeaways

Stories activate more regions of the brain and body than data alone.

Our unconscious brain — where most of what we think and do originates — prefers to process information based on causal relationships. Stories can frame information to satisfy this need.

Storytelling can evoke a synchronized brain response in a listener, allowing you to transfer your experiences.

The best stories prompt action by offering simulation (knowledge about how to act) and inspiration (motivation to act).