Most of your employees have similar desires — flexibility, growth opportunity, fair compensation and a purpose beyond profit. These are the needs of the 21st Century worker. Though millennials paved the way, yesterday’s status quo no longer attracts the best and brightest from any generation.
Given today’s increasingly competitive talent market and associated labor shortages, you can and should also evolve your CSR efforts to strike a chord with current and potential employees.
As the demand for high-quality talent intensifies, organizations must be able to communicate to current and potential employees how they stand out from the competition in a compelling, succinct, and consistent way.
In this Q&A, Gary Baker and Jill Stephens discuss how workshops with employees inform the brand strategy, employee value proposition, and more.
Creating and sustaining market advantage requires constant monitoring, awareness and anticipation of the companies in your competitive set. At Baker, we use these studies to inform our thinking and ensure the ultimate end product is unique and engaging.
Jill will speak at the ‘Running a Design Business’ symposium on Friday, October 13th. She will discuss ‘Optimizing firm capacity for opportunity’.
A powerful tagline can connect employees with your brand’s promise and purpose.
To boost employee engagement, leverage entertainment and humor in your corporate communications.
In this Q&A with Gary Baker we discuss how a company can uncover its shared beliefs and most effectively bring them to life.
Albany Molecular Research Inc. (AMRI) has asked Baker to develop their employer brand and articulate their cultural strengths to support its expanding business.