Performance from Purpose
I wrote our manifesto in 2012. As I read it today it seems more relevant than ever, especially within the context of the past eighteen months. Only the example companies have been updated. See if you agree.
5 steps to creating and living a true values-based organization
Core values are a powerful set of core beliefs that shape your culture, attract the right talent and customers—and let the world know the true character of your organization.
How trust in organizations impacts the bottom line
Our CEO and President, Gary Baker, sat down with communications and engagement strategist, Jackie Bartoletti, to dig into simple ways companies can create trust, and pitfalls to avoid.
5 top qualities of highly effective employer brands
Many companies find it challenging to develop an authentic employer brand. Those who do it right tend to possess these five noteworthy qualities that set them apart.
The 21st-century worker
Most of your employees have similar desires — flexibility, growth opportunity, fair compensation and a purpose beyond profit. These are the needs of the 21st Century worker. Though millennials paved the way, yesterday’s status quo no longer attracts the best and brightest from any generation.
CSR — An untapped resource to recruit and engage
Given today’s increasingly competitive talent market and associated labor shortages, you can and should also evolve your CSR efforts to strike a chord with current and potential employees.
If you’re not a household name, how do you compete for top talent?
As the demand for high-quality talent intensifies, organizations must be able to communicate to current and potential employees how they stand out from the competition in a compelling, succinct, and consistent way.
The magic of employee workshops
In this Q&A, Gary Baker and Jill Stephens discuss how workshops with employees inform the brand strategy, employee value proposition, and more.
Know the competition
Creating and sustaining market advantage requires constant monitoring, awareness and anticipation of the companies in your competitive set. At Baker, we use these studies to inform our thinking and ensure the ultimate end product is unique and engaging.
Jill Stephens speaks at AIGA Design Conference
Jill will speak at the ‘Running a Design Business’ symposium on Friday, October 13th. She will discuss ‘Optimizing firm capacity for opportunity’.