I wrote our manifesto in 2012. As I read it today it seems more relevant than ever, especially within the context of the past eighteen months. Only the example companies have been updated. See if you agree.
Our CEO and President, Gary Baker, sat down with communications and engagement strategist, Jackie Bartoletti, to dig into simple ways companies can create trust, and pitfalls to avoid.
Companies that experience explosive growth find themselves confronted with new challenges. How do you hold on to the core values and entrepreneurial spirit that made your company successful in the first place?
Not too long ago, we gathered as a team to discuss a piece of our own brand platform — our personality. It’s something we keep a pulse on to ensure ongoing authenticity.
There are deep cultural challenges at play in many organizations. The internal climate — whatever the state — directly impacts the success of the external brand.
Invite managers to a communications webinar and they’ll yawn. Tell managers you need them to explain some difficult decisions to employees and answer questions, and you’ll see them sit up straight.
#1 Don’t deliver surprises. Pretty basic, right? Yet, this one I never saw coming.