How does one make sense of something as elusive as creativity, let alone summon it, control it and apply it?
Ideas live at the intersection of experience, process and intuition. Sometimes they come from concerted effort and other times they are the fruit of sub-conscious cogitation.
As a problem-solver and story teller, one must try to avoid turning into a creative zombie by seeking new sources of inspiration at the well of the familiar, even as it often runs dry. Revisit, recalibrate, retool. Refresh.
It doesn’t matter what type of company you’re part of, design is increasingly being recognized as a business driver. Design-thinking stretches far beyond mere aesthetics.