CSR — An untapped resource to recruit and engage
Given today’s increasingly competitive talent market and associated labor shortages, you can and should also evolve your CSR efforts to strike a chord with current and potential employees.
How to attract and retain top talent if you’re not a household name
As the demand for high-quality talent intensifies, organizations must be able to communicate to current and potential employees how they stand out from the competition in a compelling, succinct, and consistent way.
The magic of employee workshops
In this Q&A, Gary Baker and Jill Stephens discuss how workshops with employees inform the brand strategy, employee value proposition, and more.
Know the competition
Creating and sustaining market advantage requires constant monitoring, awareness and anticipation of the companies in your competitive set. At Baker, we use these studies to inform our thinking and ensure the ultimate end product is unique and engaging.
What’s your rallying cry?
A powerful tagline can connect employees with your brand’s promise and purpose.
What’s so funny?
To boost employee engagement, leverage entertainment and humor in your corporate communications.
The truth about corporate values
In this Q&A with Gary Baker we discuss how a company can uncover its shared beliefs and most effectively bring them to life.
What partner dancing can teach us about employee engagement
The essence of employee engagement is where both parties know the rules and you are dancing to the same tune — your brand purpose and values. One party leads and the other follows, yet both are free to interpret and express themselves in synch with the rhythms of the music and the beat of the brand.
Cultivating your corporate culture
Fact: companies have personality, norms, habits and desired behavior. You know it the minute you walk in the door. Smart companies turn this into a priceless asset — something that draws talent and customers.
“Don’t move. He can’t see us if we don’t move.”
Take your employee messaging from Jurassic to fantastic! The use of motion/video will capture the attention of a jaded audience habituated to ignoring static messaging.