In this Q&A with Gary Baker we discuss how a company can uncover its shared beliefs and most effectively bring them to life.
Albany Molecular Research Inc. (AMRI) has asked Baker to develop their employer brand and articulate their cultural strengths to support its expanding business.
The essence of employee engagement is where both parties know the rules and you are dancing to the same tune — your brand purpose and values. One party leads and the other follows, yet both are free to interpret and express themselves in synch with the rhythms of the music and the beat of the brand.
Fact: companies have personality, norms, habits and desired behavior. You know it the minute you walk in the door. Smart companies turn this into a priceless asset — something that draws talent and customers.
Take your employee messaging from Jurassic to fantastic! The use of motion/video will capture the attention of a jaded audience habituated to ignoring static messaging.
American Homes 4 Rent (NYSE: AMH) has engaged Baker for a brand development program.
Why do our ears perk up and our bodies come alive when hearing a story?
In this Q&A we demystify brand positioning, explain how to uncover a strong positioning, talk about the benefits and more.
An authentic and unique brand story creates emotional connections that inspire love and loyalty.
In today's content-centric world, every company is in the business of communications — but not all communications are created equal.