Three imperatives for successful brand delivery
A brand’s delivery is empowered through three essential elements — processes, tools and culture.
Gamification as a brand-building engagement tool
There’s an evolving trend in companies today — the use of game thinking to enhance customer and employee engagement.
Employee engagement research roundup
Employee engagement continues to be a top issue for today’s leaders. We’ve rounded up some of the latest research on the topic.
Seeing the familiar in new ways
As a problem-solver and story teller, one must try to avoid turning into a creative zombie by seeking new sources of inspiration at the well of the familiar, even as it often runs dry. Revisit, recalibrate, retool. Refresh.
Embedding brand behaviors
One way to more effectively introduce desired brand behaviors and make them stick is by respecting the way our brains work.
Purpose & passion
Passion and purpose for one’s work is something we find incredibly inspiring here at Baker. Here’s the story of an individual whose passion and purpose are reflected in every aspect of his work.
Is your brand missing this key driver?
Purpose has the power to fuel organizational performance. It’s the answer to the questions: “Why do we exist?” and “What is the difference we are trying to make in the world?”
Designing winning teams
If you want to change employee behavior, the first question to ask yourself is, do you really care about them as people?
The neuroscience behind employee engagement
Let’s dive beyond ping-pong tables, team huddles and on-site massages to a deeper conversation about employee engagement—namely, its biological underpinnings.
Create a brand people love
What it boils down to is quite simple: these companies have unparalleled relationships with their employees, customers, partners and shareholders.