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Key Takeaways

A brand’s delivery is empowered through processes, tools and culture. The presence and alignment of all three elements is essential for exceptional performance.

A strong culture provides values-based bonds, a shared vision, emotional connections and a spirit of passion — which collectively draw discretionary effort from employees.

Strong, culturally-aligned processes enable efforts to be channeled efficiently and productively.

Proper tools — be they “soft tools” like brand guidelines or “hard tools” like technical software — allow teams to execute tactics effectively.