Cultivating your corporate culture

Cultivating your corporate culture

Fact: companies have personality, norms, habits and desired behavior. You know it the minute you walk in the door. Smart companies turn this into a priceless asset — something that draws talent and customers.

Influencer marketing

The idea of marketing to your brand’s influencers is not new. But it’s important to understand who they are and what will influence them. And keep in mind that re-evaluating who your influencers are should be an ongoing process.