How stories work: The brain and corporate storytelling
Why do our ears perk up and our bodies come alive when hearing a story?
Demystifying brand positioning
In this Q&A we demystify brand positioning, explain how to uncover a strong positioning, talk about the benefits and more.
Once upon a time: The power of story
An authentic and unique brand story creates emotional connections that inspire love and loyalty.
The key to better b2b communications: brand platform and messaging
In today’s content-centric world, every company is in the business of communications — but not all communications are created equal.
The truth about ideas
How does one make sense of something as elusive as creativity, let alone summon it, control it and apply it?
Contemplating ideas
Ideas live at the intersection of experience, process and intuition. Sometimes they come from concerted effort and other times they are the fruit of sub-conscious cogitation.
How to encourage action among your employees
The barrier to execution has little to do with lack of awareness or good intentions.
The case for shared purpose
To be a market leader, you need a shared purpose.
The interplay between the unconscious and conscious brain systems
So you don’t understand your employees? They don’t understand themselves either.
Hiring for cultural fit
Matching your culture with prospective employees is a business imperative for winning companies.