Alexa creates distinct, strategically grounded voices for consumer and B2B brands in a broad range of categories. She has helped to develop luxury brands like Maguire Aviation, CityCenter by MGM Mirage and Obagi, corporate brands for Allergan and Lytx, and internal branding and recruitment communications programs for Allergan, DineEquity (IHOP), and Countrywide Financial Corporation.
Alexa’s capabilities include name, tagline and brand platform development, and copywriting for advertising campaigns, collateral programs, employee brand programs, websites and packaging systems. Her work has been featured in InStyle and Country Home magazines, Print’s Regional Design Annual, and in major retail outlets like Target and Lowe’s. Alexa received a B.A. in English from Bryn Mawr College.
A south Jersey native, Alexa vacations every summer in Sea Isle City, New Jersey, with her family. She swears it’s nothing like “Jersey Shore.”