Fact: companies have personality, norms, habits and desired behavior. You know it the minute you walk in the door. Smart companies turn this into a priceless asset — something that draws talent and customers.
Take your employee messaging from Jurassic to fantastic! The use of motion/video will capture the attention of a jaded audience habituated to ignoring static messaging.
American Homes 4 Rent (NYSE: AMH) has engaged Baker for a brand development program.
Why do our ears perk up and our bodies come alive when hearing a story?
In this Q&A we demystify brand positioning, explain how to uncover a strong positioning, talk about the benefits and more.
An authentic and unique brand story creates emotional connections that inspire love and loyalty.
In today's content-centric world, every company is in the business of communications — but not all communications are created equal.
How does one make sense of something as elusive as creativity, let alone summon it, control it and apply it?
Ideas live at the intersection of experience, process and intuition. Sometimes they come from concerted effort and other times they are the fruit of sub-conscious cogitation.
The barrier to execution has little to do with lack of awareness or good intentions.