As the demand for high-quality talent intensifies, organizations must be able communicate to current and potential employees how they stand out from the competition in a compelling, succinct, and consistent way.
In this Q&A, Gary Baker and Jill Stephens discuss how workshops with employees inform the brand strategy, employee value proposition, and more.
Jill will speak at the ‘Running a Design Business’ symposium on Friday, October 13th. She will discuss ‘Optimizing firm capacity for opportunity’.
Creating and sustaining market advantage requires constant monitoring, awareness and anticipation of the companies in your competitive set. At Baker, we use these studies to inform our thinking and ensure the ultimate end product is unique and engaging.
A powerful tagline can connect employees with your brand’s promise and purpose.
To boost employee engagement, leverage entertainment and humor in your corporate communications.
In this Q&A with Gary Baker we discuss how a company can uncover its shared beliefs and most effectively bring them to life.
Albany Molecular Research Inc. (AMRI) has asked Baker to develop their employer brand and articulate their cultural strengths to support its expanding business.
The essence of employee engagement is where both parties know the rules and you are dancing to the same tune — your brand purpose and values. One party leads and the other follows, yet both are free to interpret and express themselves in synch with the rhythms of the music and the beat of the brand.
Fact: companies have personality, norms, habits and desired behavior. You know it the minute you walk in the door. Smart companies turn this into a priceless asset — something that draws talent and customers.