We’re fed up
We’ve grown tired of greedy, untruthful, disrespectful companies whose sole motive is excessive profit. We’re increasingly hearing about big pharma’s price gouging, from the Epi-Pen to a drug eradicating hepatitis C. Volkswagen blew our trust with their flagrant lies to consumers. With the 2008 major economic failure, we witnessed the collapse of overleveraged financial corporations as they sought to maximize shareholder value. In 2000, we watched the corrupt Enrons and Worldcoms blatantly lie to the American people, while their employees lost their retirement savings. The examples are too numerous. We are not content with systems that benefit an elite few at the expense of many.
We believe in the greater good
The world is changing. People have less tolerance for companies that exploit for profit and manage only for the short term. There’s a growing desire to build a society and economy that serves people and the planet.
A new belief system is emerging
Purpose-driven companies are doing things differently, adding value in every domain. They consciously bring about positive impacts — not just to shareholders — but to every person whose life they touch.
They evoke humanity, build trust and shape emotional connections for the greater good. In so doing, they continually outperform their competitors. Research attests to the fact.
Courageous visionaries are leading the charge
Enlightened leaders are shaping transformational cultures. They’re creating corporate environments that foster trust, accountability, transparency, integrity, loyalty and personal growth.
Employees are craving something that matters
Employees are seeking connection to a higher purpose and desire meaning in their daily work. Purpose-driven organizations are connecting emotionally and intellectually to this need. They foster a powerful cultural energy that motivates each employee to transform the status quo.
Customers, too, are demanding more
Customers are becoming increasingly more purpose-driven. They want to buy from ethical companies that bring positive impacts to the environment and humankind. Brands that fit this bill are capturing customers’ hearts and minds.
All stakeholders are benefiting
Partners and vendors benefit from having superior offerings and growth opportunities. Smart investors know that purpose-driven companies outperform their competition. And communities at large take pride in these companies and welcome engagement with them.
We are shaping the new paradigm
We believe the sustained success of any corporation today relies on clarifying its own higher sense of purpose. We thrive on working for companies that have such clear missions or those who are seeking to discover theirs. Our team is skilled at uncovering the potential of who a company is and what they aspire to be. We help clients build their business brand and communicate their story of making a positive difference in the world.
Baker’s purpose is to help purpose-driven companies accelerate their brands and businesses through powerful and meaningful touch points. This is what motivates us to come to work every day. It’s what fuels our passion — as creative thinkers, problem solvers and as human beings.