Our CEO and President, Gary Baker, sat down with communications and engagement strategist, Jackie Bartoletti, to dig into simple ways companies can create trust, and pitfalls to avoid.
Take your employee messaging from Jurassic to fantastic! The use of motion/video will capture the attention of a jaded audience habituated to ignoring static messaging.
How does one make sense of something as elusive as creativity, let alone summon it, control it and apply it?
Ideas live at the intersection of experience, process and intuition. Sometimes they come from concerted effort and other times they are the fruit of sub-conscious cogitation.
As a problem-solver and story teller, one must try to avoid turning into a creative zombie by seeking new sources of inspiration at the well of the familiar, even as it often runs dry. Revisit, recalibrate, retool. Refresh.
Passion and purpose for one’s work is something we find incredibly inspiring here at Baker. Here’s the story of an individual whose passion and purpose are reflected in every aspect of his work.