Create a brand people love
What it boils down to is quite simple: these companies have unparalleled relationships with their employees, customers, partners and shareholders.
What it boils down to is quite simple: these companies have unparalleled relationships with their employees, customers, partners and shareholders.
The Container Store is a worthwhile experience. In fact, it’s the sort of exceptional brand experience every company should strive for.
I wouldn’t want to be in Coca-Cola’s C-suite these days. I definitely would be losing sleep. Leadership knows there’s an elephant in the room. They’ve rationalized ways to minimize the impact, but will that be enough in today’s world?
A standard communication project focuses on knowledge — what the audience knows today and what you want them to know tomorrow. A standard change management project focuses on behavior.