Brand strategy enhances business strategy
A pioneer in the single-family home rental industry, AH4R comprises savvy real estate professionals with a proven track record. As typical with startups, they were heads down, scaling the business, rapidly growing to become one of the leaders in the industry. That inflection point prompted the realization of needing to formalize their brand, tell their story, and build a connection with all their audiences.
Defining their uniqueness
We were asked to help them on multiple fronts. First, to define their brand, establish a foundation to align the company to a shared sense of purpose, core values, marketplace positioning, and the value they bring their customers. Second, communicate a compelling story to their investors through their annual reports. Third, help them with their inaugural ESG report, environmental integrity, social equity, governance, and economic viability.
Integrated stakeholder messaging
Creating a corporate brand and stakeholder communications was a great opportunity to integrate and pull through AH4R’s messaging, voice, and brand identity, telling a powerful story of the difference they make in people’s lives and the planet.
