Ideas and strategies that drive value

How a powerful CTA aligns and energizes a portfolio company

As the demand for high-quality talent intensifies, organizations must be able to communicate to current and potential employees how they stand out from the competition in a compelling, succinct, and consistent way.

Why employer brand is now a PE value-creation lever

Your Brand Isn’t Two Brands. It’s One. Too often, corporate and employer branding live in silos—developed by different teams, measured by different metrics, and activated in different ways. But here’s...

This Isn’t Just a Talent War. It’s a Trust Crisis. Today’s workforce is navigating more than career choices — they’re navigating uncertainty, anxiety, and burnout. Pandemic recovery, AI disruption, generational...

In a time of cultural tension and amplified scrutiny, brands are rethinking how they communicate their values—especially around inclusion and belonging. The conversation around Diversity, Equity, and Inclusion (DEI) is...

In 2025, a strong employer brand isn’t a “nice to have”—it’s a core business driver.

Explore proven methods for adapting employer brands to today’s shifting conditions

In the ever-intensifying war for talent, standing out as an employer is more crucial than ever.

In today’s workplace, employee mental health and well-being have become central to building a resilient and attractive employer brand.

Artificial Intelligence (AI) is revolutionizing how companies manage their talent. From improving recruitment efficiency to enhancing employee development, AI offers a host of opportunities.

Many companies find it challenging to develop an authentic employer brand. Those who do it right tend to possess these five noteworthy qualities that set them apart.

Most of your employees have similar desires — flexibility, growth opportunity, fair compensation and a purpose beyond profit. These are the needs of the 21st Century worker. Though millennials paved the way, yesterday’s status quo no longer attracts the best and brightest from any generation.

The essence of employee engagement is where both parties know the rules and you are dancing to the same tune — your brand purpose and values. One party leads and the other follows, yet both are free to interpret and express themselves in synch with the rhythms of the music and the beat of the brand.

Take your employee messaging from Jurassic to fantastic! The use of motion/video will capture the attention of a jaded audience habituated to ignoring static messaging.

The barrier to execution has little to do with lack of awareness or good intentions.

There’s an evolving trend in companies today — the use of game thinking to enhance customer and employee engagement.

Let’s dive beyond ping-pong tables, team huddles and on-site massages to a deeper conversation about employee engagement—namely, its biological underpinnings.

You don’t have to be in the high math group to figure this out. I firmly believe that the only way you get great employees is by hiring the right people and then paying real attention to them.