With over three decades of experience, Gary Baker has forged enduring partnerships with some of the globe’s foremost companies. As a seasoned creative director and business luminary, he orchestrates communication initiatives that resonate deeply with audiences, blending strategic insights with creativity. His journey commenced with studies at the prestigious Art Center College of Design, followed by graduation from UCLA. For nearly ten years after his schooling, Gary honed his craft at renowned firms before opening his eponymous venture in 1984.
Today, at the helm of Baker, Gary cultivates a diverse clientele encompassing startups, burgeoning enterprises, and Fortune 500 behemoths. At the core of his approach lies a simple yet profound philosophy: nurture enduring client bonds, one project at a time, by embodying the three “E’s” – empathy, enthusiasm, and expertise. By embedding these principles in Baker staff, Gary ensures client satisfaction and earns their unwavering trust and dedicated collaboration over time.
Gary’s wealth of experience spans the spectrum of Baker’s offerings, including corporate brand strategy, design and implementation, corporate reporting, corporate marketing and collateral, employer branding, message development, employee engagement, culture building, training, recruitment campaigns, and more. As the guiding force behind all Baker endeavors, Gary infuses them with purpose and direction.
From setting goals to spearheading creative and content development, Gary’s presence is not merely titular. He actively engages as a core member on teams, lending his expertise at every turn. His fingerprints adorn every facet of our projects, ensuring a harmonious blend of vision and execution. With a keen eye for detail and an insatiable drive for excellence, in Gary’s world, there’s no room for mediocrity. Every endeavor bears the stamp of his commitment to quality and his steadfast motto, ‘The buck stops here. My name is on the door,’ encapsulates his commitment to accountability and ownership, that shapes the essence of Baker’s work.