Prioritizing mental health and well-being
In today’s workplace, employee mental health and well-being have become central to building a resilient and attractive employer brand.
Insights by Gary Baker
Building a thriving hybrid workforce
The hybrid work model is no longer just a temporary solution—it’s become a foundational element in the way businesses operate today.
AI in talent management: Recommendations for enhancing efficiency without losing the human touch
Artificial Intelligence (AI) is revolutionizing how companies manage their talent. From improving recruitment efficiency to enhancing employee development, AI offers a host of opportunities.
Talent’s needs are ever-changing. Are you?
Adapt your employer brand for the new era.
Managing an ESG report doesn’t have to be a bumpy road
Creating an ESG report is a daunting task — you’re not alone in thinking it. Assembling the necessary resources to craft a report that showcases your story isn’t for the faint of heart.
How to create attraction and differentiation with your corporate brand
Drowning in a sea of sameness Powerful corporate brands are courageous, creative, and committed. Unfortunately, too many companies rely on conventional wisdom and are risk-averse when it comes to their…
Performance from purpose
I wrote our manifesto in 2012. As I read it today it seems more relevant than ever, especially within the context of the past eighteen months. Only the example companies have been updated. See if you agree.
5 steps to creating and living a true values-based culture
Core values are a powerful set of core beliefs that shape your culture, attract the right talent and customers—and let the world know the true character of your organization.
5 top qualities of highly effective employer brands
Many companies find it challenging to develop an authentic employer brand. Those who do it right tend to possess these five noteworthy qualities that set them apart.
The 21st-century worker
Most of your employees have similar desires — flexibility, growth opportunity, fair compensation and a purpose beyond profit. These are the needs of the 21st Century worker. Though millennials paved the way, yesterday’s status quo no longer attracts the best and brightest from any generation.