The case for shared purpose
To be a market leader, you need a shared purpose.
Insights by Gary Baker
Hiring for cultural fit
Matching your culture with prospective employees is a business imperative for winning companies.
Gamification as a brand-building engagement tool
There’s an evolving trend in companies today — the use of game thinking to enhance customer and employee engagement.
Employee engagement research roundup
Employee engagement continues to be a top issue for today’s leaders. We’ve rounded up some of the latest research on the topic.
Purpose & passion
Passion and purpose for one’s work is something we find incredibly inspiring here at Baker. Here’s the story of an individual whose passion and purpose are reflected in every aspect of his work.
Is your brand missing this key driver?
Purpose has the power to fuel organizational performance. It’s the answer to the questions: “Why do we exist?” and “What is the difference we are trying to make in the world?”
Designing winning teams
If you want to change employee behavior, the first question to ask yourself is, do you really care about them as people?
The neuroscience behind employee engagement
Let’s dive beyond ping-pong tables, team huddles and on-site massages to a deeper conversation about employee engagement—namely, its biological underpinnings.
Create a brand people love
What it boils down to is quite simple: these companies have unparalleled relationships with their employees, customers, partners and shareholders.
Pay attention to me
You don’t have to be in the high math group to figure this out. I firmly believe that the only way you get great employees is by hiring the right people and then paying real attention to them.