CSR — an untapped resource to recruit and engage
Given today’s increasingly competitive talent market and associated labor shortages, you can and should also evolve your CSR efforts to strike a chord with current and potential employees.
Insights by Gary Baker
How to attract and retain top talent if you’re not a household name
As the demand for high-quality talent intensifies, organizations must be able to communicate to current and potential employees how they stand out from the competition in a compelling, succinct, and consistent way.
The magic of employee workshops
In this Q&A, Gary Baker and Jill Stephens discuss how workshops with employees inform the brand strategy, employee value proposition, and more.
What’s your rallying cry?
A powerful tagline can connect employees with your brand’s promise and purpose.
What’s so funny?
To boost employee engagement, leverage entertainment and humor in your corporate communications.
The truth about corporate values
In this Q&A with Gary Baker we discuss how a company can uncover its shared beliefs and most effectively bring them to life.
Cultivating your corporate culture
Fact: companies have personality, norms, habits and desired behavior. You know it the minute you walk in the door. Smart companies turn this into a priceless asset — something that draws talent and customers.
Demystifying brand positioning
In this Q&A we demystify brand positioning, explain how to uncover a strong positioning, talk about the benefits and more.
Once upon a time: the power of story
An authentic and unique brand story creates emotional connections that inspire love and loyalty.
The key to better B2B communications: brand platform and messaging
In today’s content-centric world, every company is in the business of communications — but not all communications are created equal.