Ideas, intuitions, and strategies.

In Today’s World, One Headline Can Define You We live in an era of instant information and even faster judgment. One viral post, misstep, or misunderstood message can unravel years…

In today’s climate of skepticism, polarization, and AI-generated everything, one intangible asset is proving to be more valuable than ever: trust.

Eight tips to make your report more readable, transparent, and engaging

The world has changed in business and people’s expectations of companies.

Creating an ESG report is a daunting task — you’re not alone in thinking it. Assembling the necessary resources to craft a report that showcases your story isn’t for the faint of heart.

Drowning in a sea of sameness Powerful corporate brands are courageous, creative, and committed. Unfortunately, too many companies rely on conventional wisdom and are risk-averse when it comes to their…

I wrote our manifesto in 2012. As I read it today it seems more relevant than ever, especially within the context of the past eighteen months. Only the example companies have been updated. See if you agree.

Given today’s increasingly competitive talent market and associated labor shortages, you can and should also evolve your CSR efforts to strike a chord with current and potential employees.

Creating and sustaining market advantage requires constant monitoring, awareness and anticipation of the companies in your competitive set. At Baker, we use these studies to inform our thinking and ensure the ultimate end product is unique and engaging.