We are corporate and employer brand specialists

We help leaders look at their companies through a new lens, a holistic view of their brand and business. We take an integrated approach to brand building that aligns culture, brand and employees. Through it we help clients identify purpose and mission, uncover their true point of difference, and align their people who deliver the brand.

Today, people want more meaning from brands and companies, knowing they are contributing to a better world.

We are in the business of inspiring people. Customers. Employees. Partners. Communities. All audiences. We craft intentional and novel communications. We strive for an emotive quality that motivates people to care, engage, affiliate, buy. Our goal is to create delight, demand and dollars.

For over 30 years corporations have come to us to help them define their brand and transform their communication and grow their business.

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 Approach

We align people and brands

We advise and guide companies to define three imperative pillars of their interconnected platform — brand, culture and employee. The alignment of these integrated parts ultimately drives business performance.

Culture

Culture makes or breaks a business and a brand. A company moves toward performance when every stakeholder knows why it exists — the difference the company brings to the world. Our integrated brand development begins by clarifying the shared purpose, vision, mission and values of the organization.

Brand

The market-facing story of a brand comes to life through a differentiated positioning. An organization’s brand strategy fleshes out who the business is, the value it provides and how it delivers this benefit to people.

Employee

Employees are charged with the delivery of a brand’s promise. A clear internal brand that connects employees to the greater brand story increases successful delivery of the brand promise. It helps an organization attract, engage and retain top talent who truly believe in the company’s brand.

Brands, brains and behaviors

The business brands and communication we develop are not only driven by purpose but also powered by brains and behavior. By applying principles of neuroscience and behavior design, we’re able to help you improve your business performance faster with greater commitment from employees.

We work with you to:

1. Maximize triggers

We take advantage of triggers — those external events, prompts, or signals that cause people to sit up and take notice — to grab people’s attention and communicate with them. Because the messages we’ve created are targeted, compelling and action-oriented, they’re willing to focus.

2. Make connections

We create situations and communications that connect employees with their emotions and each other, which strengthen their commitment to the organization’s purpose and brand.

3. Practice DEEP communication™

Our holistic approach to communication involves being disruptive, entertaining, emotional and purposeful to engage with employees in meaningful ways.

4. Deliver training and learning that sticks

The training we design takes into account how adults learn and store memories so they can remember and apply their lessons rather than forget them.

5. Design sustainable behavior change

The road from your “ask” to their “act” tends to be long and windy with detours along the way, which is why we use neuroscience-based behavior design techniques to help employees take actions and sustain their new behaviors.

Capabilities

30 years of experience

At Baker we are not all things to all people, but for some we are everything.

Brand purpose and culture Purpose Vision Mission Values Cultural attributes Employee value proposition Employee criteria	Brand strategy Research and brand audits Competitive analysis Audience insights Positioning Brand driver Personality Story
Brand development and expression Brand identity Visual vocabulary Design systems Brand architecture Naming Messaging and voice Brand launch and activation Brand library and guidelines	Communications and education Strategy Research and planning Stakeholder and audience analysis Change management communications Leadership communications Employee communications Training and development programs Sustainability and social responsibility Governance, values and ethics
Digital User analytics Information architecture Interface design Websites and microsites Mobile and apps Experiential Social media	Marketing Research and planning Cross channel strategy Video Direct response Trade shows Branded environments Advertising and collateral