In this episode of the Doing Sustainability podcast, Bruce Simpson joins Gary Baker and Rocket White to discuss how businesses can infuse ESG initiatives into their purpose and mission statement.

Sustainability is definitely the new normal. A company’s primary responsibility used to be profit, and that focus has recently become more nuanced. In a nutshell, we are seeing a surge in corporate purpose in the age of stakeholder capitalism.

With clients worldwide, Bruce has helped dozens of companies incorporate societal responsibilities into their business models and missions based on customers, employees, suppliers, regulators, and, and society’s goals and desires. Keep listening to hear how Bruce unpacks purpose.