How higher purpose drives business performance
The Container Store is a worthwhile experience. In fact, it’s the sort of exceptional brand experience every company should strive for.
Pay attention to me
You don’t have to be in the high math group to figure this out. I firmly believe that the only way you get great employees is by hiring the right people and then paying real attention to them.
How sweet it’s not
I wouldn’t want to be in Coca-Cola’s C-suite these days. I definitely would be losing sleep. Leadership knows there’s an elephant in the room. They’ve rationalized ways to minimize the impact, but will that be enough in today’s world?
Four keys to corporate sustainability
Have you ever noticed there are generally two ways of approaching things in business and life? (1) Half-ass it. (2) Pursue excellence. We’ve seen this ring true in the realm of sustainability and corporate responsibility.
Bottoms up
Companies that experience explosive growth find themselves confronted with new challenges. How do you hold on to the core values and entrepreneurial spirit that made your company successful in the first place?
3Es — Creating a culture of service
It can be a tough ideal to strike — quality creative work and exceptional client service. A former client told us, “agencies are either really good at their account management or really great at creative. Few deliver both.”
Blue ocean leadership
There are deep cultural challenges at play in many organizations. The internal climate — whatever the state — directly impacts the success of the external brand.
Helping managers manage in tough times
Invite managers to a communications webinar and they’ll yawn. Tell managers you need them to explain some difficult decisions to employees and answer questions, and you’ll see them sit up straight.
You know all the signs
Breaking bad news to employees? That’s never business as usual. Because no matter how good your plan is, if you can’t manage the employee reaction, you’re not going to succeed.
Change management
A standard communication project focuses on knowledge — what the audience knows today and what you want them to know tomorrow. A standard change management project focuses on behavior.