Today’s Los Angeles Times features the success story of our client DineEquity reaching its goal of being 99% franchised. The parent brand, DineEquity, was created about a year after IHOP acquired the larger Applebee’s chain in 2007. Baker named and branded the new company, also creating the tagline, “Great franchisees. Great brands.” We continue to work with the company on various programs and communications initiatives.
CEO Julia Stewart supports the franchise model because it reduces costs and increases profit, and the numbers support her claim. The company’s stock is up more than 8% this year. To read the entire article, click here.
Congratulations, DineEquity, on achieving your goal and a successful year!