It doesn’t matter what type of company you’re part of — be it in a VC-backed startup or a seasoned corporation — design is increasingly being recognized as a business driver.

Design-thinking stretches far beyond mere aesthetics. Whether serving as an asset for marketplace differentiation or as a diagnostic tool for greater business problems, design influences the bottom line.

These recent reads shed light on design’s direct impact on business performance:

Venture capital firms, savvy to the influence of design, are adding design talent to their teams as discussed in this Fast Company article. These designers are helping diagnose problems within young companies to build successful design-centric organizations.

“My role is to find strategic insights to where design can have the most business impact. A designer can bring a viewpoint of not just aesthetics, but economics and usage.”

Corporations are placing greater emphasis on design as well. This HBR blog cites some of the biggest mistakes these companies can avoid in becoming more design-driven and notes the rising role of design in thriving organizations.

“Companies must have a grip on design to compete successfully.”

Though the impact of design is notoriously hard to measure, this HBR blog explores a means of tracking the results of design-centric companies, emphasizing the returns seen.

“Strategic use of design is making a difference in achieving outsized business results.”

As longtime champions of design, we’re thrilled to see these topics being explored. We hope you’ll take a moment to consider — what role is design playing in your organization?

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