The interplay between the unconscious and conscious brain systems
So you don’t understand your employees? They don’t understand themselves either.
So you don’t understand your employees? They don’t understand themselves either.
Employee engagement continues to be a top issue for today’s leaders. We’ve rounded up some of the latest research on the topic.
One way to more effectively introduce desired brand behaviors and make them stick is by respecting the way our brains work.
If you want to change employee behavior, the first question to ask yourself is, do you really care about them as people?
You don’t have to be in the high math group to figure this out. I firmly believe that the only way you get great employees is by hiring the right people and then paying real attention to them.
Companies that experience explosive growth find themselves confronted with new challenges. How do you hold on to the core values and entrepreneurial spirit that made your company successful in the first place?
It can be a tough ideal to strike — quality creative work and exceptional client service. A former client told us, “agencies are either really good at their account management or really great at creative. Few deliver both.”
There are deep cultural challenges at play in many organizations. The internal climate — whatever the state — directly impacts the success of the external brand.
Breaking bad news to employees? That’s never business as usual. Because no matter how good your plan is, if you can’t manage the employee reaction, you’re not going to succeed.
A standard communication project focuses on knowledge — what the audience knows today and what you want them to know tomorrow. A standard change management project focuses on behavior.