How do you become one of those enviable organizations that win customers’ hearts? Step one is coming to terms with the state of your organization’s brand promise.
During a recent team gathering, we took a few minutes to tackle a question from a recent HBR article, “What did you especially love doing when you were a child, before the world told you what you should or shouldn’t like or do?”
Breaking bad news to employees? That’s never business as usual. Because no matter how good your plan is, if you can’t manage the employee reaction, you’re not going to succeed.
Turning compliance into an opportunity to build culture and engage employees. ⧁
The factors holding companies back fall into two categories: culture and brand. Both are critical to any company’s success — and when not handled properly, can threaten an organization’s future growth and sustainability.
Employees today know that no job is for life, but don’t mistake mobility for a lack of loyalty. Beyond a paycheck and competitive benefits, workers are looking for intangibles that motivate and inspire them.
Unlike the traditional marketing model of consistent messaging across different channels, transmedia is a “grand narrative” told with different content on different channels.
Only 21 percent of employees are fully engaged in their jobs, 8 percent are fully disengaged, and 71 percent are in the mushy middle — partially engaged or partially disengaged.
How can you cut through the clutter and create a unique experience that is both reflective of your brand and meaningful to your audience?
Baker had the opportunity to flex our storytelling muscles in a whole new way this past summer — by helping Qualcomm create a corporate museum in commemoration of their 25th anniversary.