Matching your culture with prospective employees is a business imperative for winning companies.
A brand’s delivery is empowered through three essential elements — processes, tools and culture.
One way to more effectively introduce desired brand behaviors and make them stick is by respecting the way our brains work.
Purpose has the power to fuel organizational performance. It’s the answer to the questions: “Why do we exist?” and “What is the difference we are trying to make in the world?”
If you want to change employee behavior, the first question to ask yourself is, do you really care about them as people?
What it boils down to is quite simple: these companies have unparalleled relationships with their employees, customers, partners and shareholders.
The Container Store is a worthwhile experience. In fact, it’s the sort of exceptional brand experience every company should strive for.
You don’t have to be in the high math group to figure this out. I firmly believe that the only way you get great employees is by hiring the right people and then paying real attention to them.
It can be a tough ideal to strike — quality creative work and exceptional client service. A former client told us, “agencies are either really good at their account management or really great at creative. Few deliver both.”
Not too long ago, we gathered as a team to discuss a piece of our own brand platform — our personality. It’s something we keep a pulse on to ensure ongoing authenticity.