DineEquity was created about a year after IHOP acquired the larger Applebee’s chain in 2007. Baker named and branded the new company, also creating the tagline, “Great franchisees. Great brands.”
Move over G3. The Global Reporting Initiative (GRI) is on track to finalize G4 reporting guidelines by May 2013. Here are some things you should know.
The idea of marketing to your brand's influencers is not new. But it's important to understand who they are and what will influence them. And keep in mind that re-evaluating who your influencers are should be an ongoing process.
A crisis is the prime moment that reveals what a company is really about. Corporate responsibility comes to life, values turn to action. And the rest of the world gets a front row seat.
The factors holding companies back fall into two categories: culture and brand. Both are critical to any company's success — and when not handled properly, can threaten an organization's future growth and sustainability.
Unlike the traditional marketing model of consistent messaging across different channels, transmedia is a "grand narrative" told with different content on different channels.
Purpose powers anything meaningful and lasting. It is the deepest expression of a brand, drawing on its essence to determine its path in the world.
#1 Don’t deliver surprises. Pretty basic, right? Yet, this one I never saw coming.
Since the advent of the Internet, access to information has opened up many doors, but it has also been taking up our time and bandwidth, here are a few tips to help filter and share in a world of clutter.
Connect your QR code to something that will engage your audience. What needs to happen is a bit of creativity.