Know the competition

Creating and sustaining market advantage requires constant monitoring, awareness and anticipation of the companies in your competitive set. At Baker, we use these studies to inform our thinking and ensure the ultimate end product is unique and engaging.

How sweet it’s not

I wouldn’t want to be in Coca-Cola’s C-suite these days. I definitely would be losing sleep. Leadership knows there’s an elephant in the room. They’ve rationalized ways to minimize the impact, but will that be enough in today’s world?