Connect your QR code to something that will engage your audience. What needs to happen is a bit of creativity.
Only 21 percent of employees are fully engaged in their jobs, 8 percent are fully disengaged, and 71 percent are in the mushy middle — partially engaged or partially disengaged.
Corporate brand-building is the art and science of building awareness, loyalty, preference and value for companies directly, as opposed to the product brands they manage and market.
How can you cut through the clutter and create a unique experience that is both reflective of your brand and meaningful to your audience?
It can make the difference between simply looking at a picture and actually feeling emotionally connected to what that image evokes in your mind and heart.
So many companies and the people who work for them, especially in the service industry, don’t have answers that provide much clarity. We often answer to satisfy ourselves, not the needs of our target audiences.
It is true but only partly true that a city is a “tyranny of numbers.”
Baker had the opportunity to flex our storytelling muscles in a whole new way this past summer — by helping Qualcomm create a corporate museum in commemoration of their 25th anniversary.
Now more than ever, companies must communicate with simplicity, transparency and humility to be seen as believable and credible.
The Baker team worked with the founders to create a platform that reflected not only their deep industry expertise but also their service philosophy of highly personalized banking.