A recent Wall Street Journal article disturbed me. It insinuated Pfizer’s attempted takeover of AstraZeneca was to help the company slash its tax bill.
Corporate brand and communications agency Baker rebrands Lytx, Inc. (formerly DriveCam, Inc.), a safety and compliance analytics company, based in San Diego, CA.
Corporate brand and communications agency Baker provided branding, messaging and marketing consulting services to American First Credit Union, a multi-branch, community chartered credit union based in Orange County, CA.
Corporate brand and communications agency Baker is providing branding, messaging and marketing consulting services to Mitek Systems, a leading mobile imaging software solutions provider based in San Diego.
A crisis is the prime moment that reveals what a company is really about. Corporate responsibility comes to life, values turn to action. And the rest of the world gets a front row seat.
The factors holding companies back fall into two categories: culture and brand. Both are critical to any company’s success — and when not handled properly, can threaten an organization’s future growth and sustainability.
Unlike the traditional marketing model of consistent messaging across different channels, transmedia is a “grand narrative” told with different content on different channels.
Purpose powers anything meaningful and lasting. It is the deepest expression of a brand, drawing on its essence to determine its path in the world.
Since the advent of the Internet, access to information has opened up many doors, but it has also been taking up our time and bandwidth, here are a few tips to help filter and share in a world of clutter.
Hardly a week goes by without shocking reminders of how important it is for companies to align internal and external audiences with brand, values and organizational strategies.