Los Angeles-based Grandpoint Bank launched on June 30, featuring a new identity designed by Baker. Prior to the launch, the Baker team worked with the founders to create a platform that reflected not only their deep industry expertise but also their service philosophy of highly personalized banking: helping clients achieve financial success through a spectrum of customized services accessible through one point of contact.

Baker used this platform to build the visual components of the program. In addition to a new logo and tagline, the elements included proprietary brand imagery, stationery, signage, collateral and a website — all for which Baker created a distinct look-and-feel that could extend effectively and consistently across customer touch points.

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