Avery Dennison Employee Ambassador Program
Supercharging Employee Engagement
Avery Dennison, a global design and manufacturing leader, wanted to create a program that would allow employees from all levels of the company become "ambassadors" — volunteers who acted as both a live connection to the entire employee base as well as their collective voice. They called this program "The Beat" and came to us to inject the program with the visual and experiential energy required to get employees up out of their seats and excited to get involved. We did exactly that. We designed a collateral system that captured the energy of thousands of voices speaking in unison — from environmental graphics to web promotions. We created a video that outlined key program details with excitement and energy, and composed a rock anthem to supercharge it. And the results were immediate: hundreds of people signed up in the first hour after the video launched — results that were unprecedented in the company's program history.