Avery Dennison Employee Ambassador Program

Supercharging Employee Engagement

SITUATION

Avery Dennison, a global design and manufacturing leader, wanted to create a program that would allow employees from all levels of the company become "ambassadors" — volunteers who acted as both a live connection to the entire employee base as well as their collective voice. They called this program "The Beat" and came to us to inject the program with the visual and experiential energy required to get employees up out of their seats and excited to get involved. We did exactly that. We designed a collateral system that captured the energy of thousands of voices speaking in unison — from environmental graphics to web promotions. We created a video that outlined key program details with excitement and energy, and composed a rock anthem to supercharge it. And the results were immediate: hundreds of people signed up in the first hour after the video launched — results that were unprecedented in the company's program history.

COMPONENTS

Tagline
Poster Series
Web Banners
Video
Music

RECOGNITION / TOP OF PAGE ↑

Following a successful internal ambassador program, Avery Dennison decided to go a step further and create The Beat — a global community of highly-engaged employees who are called upon regularly to submit real-time feedback and generate innovative new ideas.

TESTIMONIAL

Heather Rim
Vice President—Global Corporate Communications
Avery Dennison

VIDEO / TOP OF PAGE ↑

PRELIMINARY IDEATION / TOP OF PAGE ↑

COLLATERAL CAMPAIGN / TOP OF PAGE ↑