While a picture is certainly worth a thousand words, there are also times when words are required. Here are a few from our collective consciousness.
What's so funny?
Using humor as an engagement advantage.
Hey, remember that one Volkswagon commercial with the kid dressed as Darth Vader? How about that Old Spice commercial where the spokesman is flying through different scenes? What about the "Where's the beef" campaign by Wendy's? I guarantee you remember every one of those commercials.
The Changing World of Employee Communication
TERRY MCKENZIE
Imagine that you're a physician, ready to work with your patients and help them thrive. Your patients come in, and you try taking a family history, doing a complete physical and ordering appropriate lab work before diagnosing the problem. But alas. Your patients aren't interested because they already know that all they need is a new bottle of...
Influencer Marketing: Who, what, how and why?
The idea of marketing to your brand's influencers is not new. But it's important to understand who they are and what will influence them.
Serving or Self-Serving?
When disaster strikes, strategic CR knows the difference
Values. Forget the posters. Forget the words. A crisis is the prime moment that reveals what a company is really about and has prepared to do.
CR 4.0
Move over G3. The Global Reporting Initiative (GRI) is on track to finalize G4 reporting guidelines by May 2013.
Brand & Culture: Finding your corporate character
Today companies face similar brand and culture challenges, which limit their potential.
We've seen it with our own clients. Case in point: We are currently helping several companies transform their businesses and evolve their cultures and brands to better reflect their potential today and their vision for tomorrow.
Transmedia
Unlocking your brand's narrative potential
Most brands would love a tribe like Apple's: intensely loyal, engaged for the long-term and ready to influence their social circles.
Workplace Trends: Inspiring employees through CR
Engage, Integrate, Crowdsource: 3 Stages to Inspiring Employees Through CR
Employees today know that no job is for life, but don't mistake mobility for a lack of loyalty. Beyond a paycheck and competitive benefits, workers are looking for intangibles that motivate and inspire them.
What's your call to action?
Connecting employees to your vision and purpose.
"Just do it." "Think different." Every day we are bombarded by taglines and slogans in the retail world. Why do some become part of our cultural vernacular and make an indelible impression in our memories—while others do not?
Experiential Employee Engagement
Tamar Elkeles, Chief Learning Officer at Qualcomm (Interview)
Video
Peoplespeak*
Five tips to discovering *your human voice.
Something happened on the way to the 21st century. Corporations decided that to sound credible and important they needed to sound... well... corporate. Faceless. Authoritative. Official. Not quite human.
Trends in Sustainability
Macro trends, drivers, and the business response. (Research Summary)
Sustainability is a major force affecting business, with undeniable implications for communications strategy, branding, reputation management and employee engagement.
Meaning at Work
How to define company culture for competitive advantage.
In today's business world, attracting, engaging and retaining a talented workforce has become a major source of competitive differentiation. Why do some companies cultivate a motivated base of passionate employees, while others struggle? The answer lies within a company's culture.
We Are What We Tweet
Reputation management in the 21st century.
"We are what we pretend to be, so we must be careful aboutwhat we pretend to be."
— Excerpted from Mother Night by Kurt Vonnegut
So Many Audiences. So Little Attention.
Designing corporate responsibility reports to get heard.
The corporate responsibility (CR) report is becoming a standard issue for virtually every industry. Most are standalone documents, but leading companies increasingly integrate the CR with the annual report — an efficient final communication but more difficult to manage in terms of scope and process.
Building Engagement: Connecting Your People to Your Brand
These days, most companies are trying to do more with less. And getting more from employees means that organizations must strengthen their people's commitment, willingness and ability to help them succeed in both good times and bad.
Why Corporate Brand-Building Makes Sense
Corporate brand-building is the art and science of building awareness, loyalty, preference and value for companies directly, as opposed to the product brands they manage and market.
The Corporate Museum—Your Living Story
“Today, customers take product quality and positive brand image as a given. What they want is products, communications, and marketing campaigns that dazzle their senses, touch their hearts, and stimulate their minds—that deliver an experience.”—Bernard H. Schmitt, Experiential Marketing
Corporate Responsibility Reporting: People, Planet, and Profit
Corporate responsibility (CR) presents one of the greatest challenges corporations face today. Our guide, Tips from the trenches, can help you simplify and master CR reporting.
Telling Your ESG Story: Trends in Corporate
Responsibility Reporting
In the aftermath of the global financial meltdown, investors are eager to know which companies are the most reputable, the best managed and built to last.
Getting More from your Annual Report
The trend is clear. Annual reports are evolving to meet the needs and expectations of increasingly sophisticated audiences who demand greater control over when, where and how they access information.
Harnessing the Magic Medium: Sight, Sound and Story
"The screen is a magic medium. It has such power that it can retain interest as it conveys emotions and moods that no other art form can hope to tackle."— Stanley Kubrick, American film director
Maximizing Value from an M&A Deal
Mergers and acquisitions are intended to create value for the merging organizations and their shareholders, such as greater financial strength, new technologies and capabilities, expanded market share and presence, or improved efficiencies.
Improving the Effectiveness of Your Online Annual Report
At its core, the web is a user-centric medium. Today’s sophisticated Internet users want a personalized, interactive and easy-to-use online experience. Unfortunately, many companies overlook these critical needs when designing their online annual reports, and the end result is unnecessarily limited and inherently flawed.
Responsibility
Engagement
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To find out more about Baker, contact
Roxanne "Rocket" White, VP of Development
r.white@bakerbrand.com | 310.393.3993 x207
Roxanne "Rocket" White, VP of Development
r.white@bakerbrand.com | 310.393.3993 x207