TERRY MCKENZIEDoors are shut. Quiet conversations cease when someone comes near. Then the suspense is over: you get the call — come meet with the management team; an announcement is near.
TERRY MCKENZIEI've done dozens of change management projects. Usually, they're disguised as communication campaigns, but when you get right down to it, the company is almost always looking to change behavior. Treating the effort as a communication project alone is dangerous, because you're not taking into account the challenges presented by what's hiding inside.
TERRY MCKENZIEImagine that you're a physician, ready to work with your patients and help them thrive. Your patients come in, and you try taking a family history, doing a complete physical and ordering appropriate lab work before diagnosing the problem. But alas. Your patients aren't interested because they already know that all they need is a new bottle of...
Subscribe to newsletter: