Baker had the opportunity to flex our storytelling muscles in a whole new way this past summer—by helping Qualcomm create a corporate museum in commemoration of their 25th anniversary.

From the outset it was clear that this was going to be a project to remember. First, we only had 3 months to create an entire museum. From scratch. It had to appeal to girl scout troops, engineers with multiple PhDs and everyone in between. Clearly we were going to need to apply some serious cross-disciplinary knowledge to get it all done. Along with some other skills they don’t exactly teach you in design school (like digging through 25 years of storage room boxes to decide what was worth displaying). But nothing gets us more motivated and excited than doing something that seems (on the surface) to be impossible.

But despite the challenges, we knew that the basic principles of corporate storytelling still applied. Sure, we needed to create signage, write copy, design and develop interactive touch screens and produce video spots. But most importantly we needed museum visitors to go on a journey with us. To come away with an understanding of what is at the core of Qualcomm’s extraordinary success story—something that we termed the “What if moment”—which is that every great innovation comes from someone first asking the question, “What if…?”

Thousands of hours (and cups of coffee) later, we were there as Qualcomm cut the ribbon and opened their brand-new museum. Once again proving that when the right team comes together, “What if” eventually turns into “What is.”

This year Baker took the Qualcomm’s corporate overview project and asked to create an online media story – one that would tell the Qualcomm story on a personal level. Baker wrote, designed and programmed the online corporate overview taking into consideration video, motion, informational graphics and other functionality to bring Qualcomm’s story to life, taking the user experience to the next level. Within the first 90 seconds of the introduction video, Baker humanizes Qualcomm’s technology through individual experiences with it. Baker has been able to effectively demonstrate the revolutionary power of accelerated mobility, connecting it to the human experience – the way the people interact today and in the future.

After working with Qualcomm designing annual reports for the last 10 years, the online corporate overview marks the end of a transition. Beginning in 2007 with broadening the Qualcomm audience using the annual report with an accompanying online annual report, to now, having a robust, full-featured microsite that is wholey indicative to the online environment. Check out more of the relationship Baker and Qualcomm have shared here.

Irvine, CA (June 25 , 2009) — The Orange County Chapter of the National Investor Relations Institute (NIRI OC) announced the winners of its 16th Annual Investor Relations and Annual Report Competition at its Gala Harbor Cruise Awards Banquet. The award was given on The Wild Goose, John Wayne`s private yacht, managed by Hornblower Cruises and Events in Newport Beach, CA.

Conducted for the past 16 years, the competition recognizes the best annual reports of publicly traded companies in Orange County. The CFA Society of Orange County and analysts from ROTH Capital Partners judged printed submissions, and Powell Internet (PINT), a San Diego-based Internet consulting firm, judged the online annual reports.

Baker received recognition for tow reports this year. The first, Qualcomm’s 2008 annual report, garnered the Gold Award for Best Design and Best 10k-Wrap/Summary. The second, Allergan’s 2008 annual report, obtained the Silver Award for Best Strategy/Theme.

“This event brings together the best of Orange County’s financial communication professionals. It’s an annual event to honor the annual reports that best exemplify the contribution of the investor relations profession to the communication of corporate strategies,” said Jeanie Herbert, NIRI OC Annual Report Competition Event Chair Person.

Santa Monica, CA (February 2, 2009) — Qualcomm Incorporated, a leading developer and innovator of advanced wireless technologies, products and services, has launched a multi-channel awareness campaign developed by Baker | Brand Communications. To increase awareness about its technology innovations and thought leadership, Qualcomm turned to Baker for print, online and out-of-home advertising that would raise the company’s visibility and profile in Washington, D.C. The campaign targets policy-makers, politicos and others who may impact Qualcomm’s success in the marketplace and regulatory arena.

Rolling out today, the campaign strives to show the role, importance and relevance of Qualcomm’s pioneering technologies in people’s lives. More than 80 full-page advertisements will run over the course of three months in seven publications, including the Financial Times,The Wall Street Journal^® and The Washington Post. Additional insertions will run in The Hill, a congressional newspaper, and high-visibility placements, such as cover wraps and stickers, will complement the print advertising. Online banners on six influential political sites and “station domination” experiences at the Metro Center and Farragut North stations round out the campaign with integrated messaging. All components direct the audience to the campaign’s unique URL: www.wireless-innovators.com.

Kate Rivinus, Baker’s VP, Creative Director, states: “We’re thrilled to partner with Qualcomm on their first corporate advertising campaign. This marks a significant step for the company to build a strong brand presence and improve awareness about how its innovative technologies positively impact our everyday experiences.”

Learn more about how Baker raised the visibility and profile of a Fortune 500^® wireless technology leader inside the beltway in the case study.