In a landscape where many companies are struggling for the biggest possible piece of the consumer wireless market, Leap Wireless has made great strides in the past year. They expanded their device offerings in response to growing smartphone demand, went from regional to national coverage, introduced a groundbreaking music subscription service in a market that has, for the past decade or more, been dominated only by Apple, and made it all happen for their “True Rate” all-inclusive pricing plans. I know… it sounds like we’re advertising, but we’re not. We think they’ve done some great things, and we helped bring their story to their stakeholders with an online annual report designed to deploy in both Flash-based and non-Flash-based environments. Check it out at leapwireless.com/ar2010—and by the way, it’s mobile compliant!

This year Baker took the Qualcomm’s corporate overview project and asked to create an online media story – one that would tell the Qualcomm story on a personal level. Baker wrote, designed and programmed the online corporate overview taking into consideration video, motion, informational graphics and other functionality to bring Qualcomm’s story to life, taking the user experience to the next level. Within the first 90 seconds of the introduction video, Baker humanizes Qualcomm’s technology through individual experiences with it. Baker has been able to effectively demonstrate the revolutionary power of accelerated mobility, connecting it to the human experience – the way the people interact today and in the future.

After working with Qualcomm designing annual reports for the last 10 years, the online corporate overview marks the end of a transition. Beginning in 2007 with broadening the Qualcomm audience using the annual report with an accompanying online annual report, to now, having a robust, full-featured microsite that is wholey indicative to the online environment. Check out more of the relationship Baker and Qualcomm have shared here.

Santa Monica, CA (October 20, 2008) — Baker | Brand Communications announces the addition of Jessica Melnick as its newest Account Director.

A seasoned account services professional in the online and advertising arenas, Jessica previously spent time in San Francisco as an Account Supervisor at Young & Rubicam, Publicis Technology and Internet company, Lot 21, serving such clients as Bank of America, Pets.com, KBtoys and Blue Shield of California. Most recently, Jessica oversaw marketing at Nesting.com, a new parenting social networking website. She attended college at the University of California, Santa Barbara, completing a double major in Communications, and Law and Society.

At Baker, Jessica will oversee a variety of accounts, and online and offline activities, including brand strategy and development, corporate and marketing communications, advertising and media planning.

Gary Baker, President and Executive Creative Director at Baker, states: “We’re delighted to have Jessica on our team. Her deep Web, advertising and media planning expertise enriches what we offer our clients, and supports our multi-channel approach to building strong, memorable brands.”