Currently best practices circle around concepts of consumer and employee engagement.
Yet, with the over saturation of products and information we encounter daily, engaging the consumer and employee has become exponentially more challenging. Experiential design offers a new opportunity to immerse, engage, and educate your multiple audiences.
Recently Jessica Melnick, an account planner and strategist at Baker, wrote a compelling insight on using a corporate museum to tell your story. Jessica describes how a physical space offers an interactive, highly-engaging, non-traditional way to have audiences understand the core essence of a company, its corporate character, achievements and the values that drive it. By story telling on walls, through kiosks, with objects and videos you can uniquely bundle the past, present and future of an organization and its industry. Every visitor — whether customer, business partner, current or perspective employee — who invests in a 15-minute tour will walk away with a different level of comprehension and sense of your company and brand. In years gone by, corporate museums were used to simply document a company’s history. Today, they can contribute to charting its business success.
Read Jessica’s article “The corporate museum — your living story”