Currently best practices circle around concepts of consumer and employee engagement.
Yet, with the over saturation of products and information we encounter daily, engaging the consumer and employee has become exponentially more challenging. Experiential design offers a new opportunity to immerse, engage, and educate your multiple audiences.

Recently Jessica Melnick, an account planner and strategist at Baker, wrote a compelling insight on using a corporate museum to tell your story. Jessica describes how a physical space offers an interactive, highly-engaging, non-traditional way to have audiences understand the core essence of a company, its corporate character, achievements and the values that drive it. By story telling on walls, through kiosks, with objects and videos you can uniquely bundle the past, present and future of an organization and its industry. Every visitor — whether customer, business partner, current or perspective employee — who invests in a 15-minute tour will walk away with a different level of comprehension and sense of your company and brand. In years gone by, corporate museums were used to simply document a company’s history. Today, they can contribute to charting its business success.

Read Jessica’s article “The corporate museum — your living story”

Santa Monica, CA (October 20, 2008) — Baker | Brand Communications announces the addition of Jessica Melnick as its newest Account Director.

A seasoned account services professional in the online and advertising arenas, Jessica previously spent time in San Francisco as an Account Supervisor at Young & Rubicam, Publicis Technology and Internet company, Lot 21, serving such clients as Bank of America, Pets.com, KBtoys and Blue Shield of California. Most recently, Jessica oversaw marketing at Nesting.com, a new parenting social networking website. She attended college at the University of California, Santa Barbara, completing a double major in Communications, and Law and Society.

At Baker, Jessica will oversee a variety of accounts, and online and offline activities, including brand strategy and development, corporate and marketing communications, advertising and media planning.

Gary Baker, President and Executive Creative Director at Baker, states: “We’re delighted to have Jessica on our team. Her deep Web, advertising and media planning expertise enriches what we offer our clients, and supports our multi-channel approach to building strong, memorable brands.”