While the tangibles are important, today employees seek the intangibles for motivation and inspiration. Sounds obvious, right? Most companies have scattered the “rediscovery” of their culture across multiple departments, but it is our belief that it should exist in the CR efforts of the organization. An employee needs to know what the company stands for. All of this is communicated through your corporate culture and, by their very essence, CR efforts express values and ethos beyond money.
In our recent newsletter, our article on workplace trends outlines three stages for building CR that inspires.
Stage 1: Build social capital through employee engagement
Stage 2: Evolve employee engagement into employee integration
Stage 3: Crowdsource corporate culture
The true success will come from the engagement of everyone in your organization. Learn about these steps and get going on LIVING your corporate values. Read the article and subscribe to our newsletter for more.
In our interview with Tamar Elkeles, Chief Learning Officer of Qualcomm, she explains how the museum, we partnered with them to build, has provided their employees with high-touch, experiential way to tell their corporate story. Within a more meaningful context, the museum has given employees an opportunity to learn, see and feel the history of Qualcomm. “Employee engagement needs to be built” says Tamar, and we at Baker are proud to have been a part of the foundation. Check out the interview here: http://www.bakerbrand.com/insights/experiential_engagement.html
Currently best practices circle around concepts of consumer and employee engagement.
Yet, with the over saturation of products and information we encounter daily, engaging the consumer and employee has become exponentially more challenging. Experiential design offers a new opportunity to immerse, engage, and educate your multiple audiences.
Recently Jessica Melnick, an account planner and strategist at Baker, wrote a compelling insight on using a corporate museum to tell your story. Jessica describes how a physical space offers an interactive, highly-engaging, non-traditional way to have audiences understand the core essence of a company, its corporate character, achievements and the values that drive it. By story telling on walls, through kiosks, with objects and videos you can uniquely bundle the past, present and future of an organization and its industry. Every visitor — whether customer, business partner, current or perspective employee — who invests in a 15-minute tour will walk away with a different level of comprehension and sense of your company and brand. In years gone by, corporate museums were used to simply document a company’s history. Today, they can contribute to charting its business success.
Read Jessica’s article “The corporate museum — your living story”
An ongoing challenge for most companies is employee engagement. At Baker, we keep internal staff up on the latest trends in the field by aggregating the recent research available.
This year’s studies reveal:
• Steady decline in engagement and job satisfaction
• Sharpest decline among top performers
• Need for a new Employee Value Proposition to retain and re-engage key talent
• Effective communication as a driver of engagement and results
• The ROI of employee engagement being measured in various ways
Read our full research summary.