Santa Monica, CA (November 02, 2009) — In July of 2008 Baker partnered with Disney ABC Television Group to launch an employer brand that would engage and retain top talent in a competitive marketplace. In order to support Disney ABC’s plan of using the campaign throughout the employee journey, Baker created a second video that would resonate with the internal message. Told from the employees’ point of view, the video focuses on, Disney ABC Television Group President, Anne Sweeny’s goals for the coming year.

The goals are simple; culture, creativity, technology, franchises and globalization and are all exemplified throughout the video. A commitment to a culture of ideas and people contributing to the team as well as to the “create what’s next” philosophy that we can all be a part of this. A commitment to creativity, fostered across the entire company; throughout departments not normally seen as creative, at all levels. A commitment to technology; striving to continued innovation; Disney ABC was first-to-market such ideas as videos available on iTunes, offering watchable videos online. A commitment to franchises. High School Musical has been a phenomenon not only for DABC, but for television. Striving to continue the creation of franchise potential material, rather than stand alone programming. Along with that, a commitment to globalization; the realization that the content created by DABC exists on a much larger stage then just the United States market. The goal being to try and have globalization as a factor that goes into creation of new content.

To learn more about the “create what’s next” campaign and watch the first employer brand video, visit our case studies.

Santa Monica, CA (July 1, 2009) – Baker | Brand Communications announces the addition of Tony Tharae as Design Director, Web and Video.

Tony brings extensive professional experience in all areas of the arts, including art direction, studio production, illustration, Web and multimedia design, information architecture, 2D and 3D animation and game design. Prior to joining Baker, Tony worked as an independent Web and multimedia designer and producer. His clients included Morgan Stanley, Goldman Sachs, Condé Nast, MTV, VH1, Yahoo!, Sony, independent filmmakers, musicians and other artists. With a background in studio art and mechanical engineering, Tony practices a combination of art, science and intuition — three elements at the core of Baker’s working method.

As a member of the Baker team, Tony will develop websites, videos, motion graphics and other multimedia vehicles. Completed projects include Allergan’s corporate website, DABC Television Group’s culture video, and various other specialty and investor websites for CKE Restaurants, Allergan and Cephalon.

Gary Baker, Baker’s President and Executive Creative Director, comments: “Tony is a superb addition to our team. His expertise expands our ability to help clients reach diverse audiences through effective and creative use of technology and digital media.”