In a landscape where many companies are struggling for the biggest possible piece of the consumer wireless market, Leap Wireless has made great strides in the past year. They expanded their device offerings in response to growing smartphone demand, went from regional to national coverage, introduced a groundbreaking music subscription service in a market that has, for the past decade or more, been dominated only by Apple, and made it all happen for their “True Rate” all-inclusive pricing plans. I know… it sounds like we’re advertising, but we’re not. We think they’ve done some great things, and we helped bring their story to their stakeholders with an online annual report designed to deploy in both Flash-based and non-Flash-based environments. Check it out at leapwireless.com/ar2010—and by the way, it’s mobile compliant!
This year Baker took the Qualcomm’s corporate overview project and asked to create an online media story – one that would tell the Qualcomm story on a personal level. Baker wrote, designed and programmed the online corporate overview taking into consideration video, motion, informational graphics and other functionality to bring Qualcomm’s story to life, taking the user experience to the next level. Within the first 90 seconds of the introduction video, Baker humanizes Qualcomm’s technology through individual experiences with it. Baker has been able to effectively demonstrate the revolutionary power of accelerated mobility, connecting it to the human experience – the way the people interact today and in the future.
After working with Qualcomm designing annual reports for the last 10 years, the online corporate overview marks the end of a transition. Beginning in 2007 with broadening the Qualcomm audience using the annual report with an accompanying online annual report, to now, having a robust, full-featured microsite that is wholey indicative to the online environment. Check out more of the relationship Baker and Qualcomm have shared here.
Irvine, CA (June 25 , 2009) — The Orange County Chapter of the National Investor Relations Institute (NIRI OC) announced the winners of its 16th Annual Investor Relations and Annual Report Competition at its Gala Harbor Cruise Awards Banquet. The award was given on The Wild Goose, John Wayne`s private yacht, managed by Hornblower Cruises and Events in Newport Beach, CA.
Conducted for the past 16 years, the competition recognizes the best annual reports of publicly traded companies in Orange County. The CFA Society of Orange County and analysts from ROTH Capital Partners judged printed submissions, and Powell Internet (PINT), a San Diego-based Internet consulting firm, judged the online annual reports.
Baker received recognition for tow reports this year. The first, Qualcomm’s 2008 annual report, garnered the Gold Award for Best Design and Best 10k-Wrap/Summary. The second, Allergan’s 2008 annual report, obtained the Silver Award for Best Strategy/Theme.
“This event brings together the best of Orange County’s financial communication professionals. It’s an annual event to honor the annual reports that best exemplify the contribution of the investor relations profession to the communication of corporate strategies,” said Jeanie Herbert, NIRI OC Annual Report Competition Event Chair Person.